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Let’s Face It: We Don’t Know How To Optimize This Traffic.
Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and...
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Insights & Thoughts On Google’s +1 Feature & The Gamesmanship of Search...
In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it,...
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Google+ Isn’t Just Another Social Network, But It’s No Facebook (yet)
We never thought this day would arrive. But it seems that Google has finally figured out how they are going to enter the social scene and has unleashed their “Facebook-killer” known as Google+...
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Battered & Bruised, Google Needs To Show Google+’s Value To Businesses
In my last post, I gave an overview on Google+, Google’s latest foray into the social media world and something that continues to need innovation in order to compete with the likes of Facebook, Skype...
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How “1″ Is Not The Loneliest Number But Rather A Sign of Popularity
It seems that more and more time is being spent using Google+, at least for me. Yes, I’ve heard people say that Google+ isn’t relevant and that no one really uses it, but I find that it’s helpful in...
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